Flair GP on board for Rainbow’s Pinocchio and Friends

Rainbow has secured a master toy licensing deal, in the UK and Eire, with Flair GP for Iginio Straffi’s reimagined animated TV series of the children’s classic, Pinocchio and Friends.

The series – which launched on CBeebies at the end of May – has got off to a strong start, with early indications showing that its audience is growing week on week.

Flair GP will concentrate on a roll-out strategy that incorporates mini figures, dolls, play-sets and plush toys, bringing the series to life for fans from 2023.

“I am delighted that we have partnered with Flair GP to bring the wonderful wooden puppet, Pinocchio, to life with children across the UK,” commented Cristiana Buzzelli, svp content and licensing at Rainbow. “We have already received great feedback since launch and are looking forward to exploring all licensing possibilities.”

Julia Cake, country manager at Flair GP, continued: “The story of Pinocchio is one that is much loved by young and old alike, and we very much look forward to partnering with Rainbow and Lisle Licensing to bring the characters of this new colourful adaptation to children in the UK, through the innovative toys and figures in the collection.”

Flair GP will work closely with Rainbow and will also have the support of its UK licensing agent, Lisle Licensing, by investing in the UK-specific toy lines and supporting the launch with marketing outreach to raise brand awareness.

Communications and consumer events are being managed by Rainbow’s long-term PR partner, Grapevine PR.

MORE NEWS
TrendsUKPatAvenue500x500
 
The collaboration combines their strengths and expertise to create a significant presence in the UK market....
MoriNottingHill500x500
 
The sustainable babywear brand has set its sights on high street expansion with the opening of a pop-up shop in London’s Notting Hill this October and a new permanent store in Westfield London this November....
JaneVistaPPSA500x500
 
Jane Pavia-Davies, md of Vista Public Relations, explains why the company supports the Progressive Preschool Awards....
Eloide500x500
 
Featuring woodland animals and plant prints in soft muted colours, the latest collection from design-driven baby and children’s brand Elodie is inspired by ‘The Fairytale Forest’....
GlennMoorePPSA500x500
 
Comedian, actor, Edinburgh Comedy Award nominee and one of the best and most prolific joke writers in the country, Glenn will be taking charge of proceedings at the Royal Lancaster London on Tuesday 12 November....
SmythsHeroToys500x500
 
Smyths Toys Superstores has named a number of preschool brands among its Hero Toys for Christmas 2024....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.