Fisher-Price has unveiled a new wooden toy line, aiming to ‘inspire creativity and promote development’ in young children.
Aimed at children aged six months to five years, Fisher-Price Wood features fresh, modern designs that encourage open-ended play.
It is also looking to speak to parents who are looking for a more affordable, back to basics play experience for their children.
With early childhood development at the forefront of Fisher-Price’s purpose, the wooden toys offer a wide range of fun play patterns – from colourful puzzles and blocks to role-play, music-making and more – that help spark creativity, develop fine motor skills, and stimulate problem-solving.
In addition, the products are made with wood from FSC-certified sources.
“For 94 years, Fisher-Price has been dedicated to helping children have the best possible start in life through innovative, trusted toys that provide hours of fun and enrichment,” commented Brian Fitzharris, svp and gm, Fisher-Price. “With the debut of Fisher-Price Wood – a line that harkens back to the brand’s very roots – we’re bringing a fresh perspective to the timeless appeal of wooden toys that are affordably priced, made from FSC-certified wood, and designed to nourish a child’s creativity and development.”
Brittany Smith, vice president of toys, Walmart – where the range is exclusively available – added: “We are excited to be the exclusive retailer for the newest innovation from Fisher-Price – the Fisher-Price Wood assortment of preschool toys. This new assortment is on-trend with what parents are looking for and we’re excited to be able to offer them quality toys at an affordable price.”
Fisher-Price Wood is available now at select Walmart stores and on Walmart.com. The new line will also be available, exclusive to Walmart, in Canada, Mexico, Chile and Central America later this year, as well as at key retailers in Europe and other global markets starting this autumn.
