Company teams with celebrity mum Binky Felstead for PR campaign to boost new launch.
Fisher-Price has kicked off a PR campaign with celebrity mum and founder of The Mummy Tribe parent and baby retreats, Binky Felstead, to launch its new Linkimals toy line.
The campaign aims to communicate how important learning and development through play is in those early stages of childhood.
The Linkimals infant toy range includes five products with technology that work together to help baby learn better.
Sounds, songs and phrases teach numbers, colours and enhance motor skills to children aged 9 months+.
The Smooth Moves Sloth, Musical Moose, Lights and Colours Llama, A to Z Otter and Happy Shapes Hedgehog are each packed with features which promote development, and when joined together create an immersive learning experience.
The social campaign – which began on July 20 – sees Binky and her daughter India test out the products and talk about the range through a series of Instagram posts.
“We are delighted to be working with Binky and her daughter to launch the new Linkimals range,” said Kelly Philp, UK marketing lead at Mattel. “Learning through play is so important to Fisher-Price, as we continue to invite parents back into the world of childhood.”
The partnership is part of a wider marketing campaign to support the new range including digital and social activations and TV advertising.
