Department store Fenwicks is now stocking all Start-Rite lines in two locations, with more due to roll out later this year.
The new Start-Rite concessions launched in the retailer’s Brent Cross and Kingston stores over the May Bank Holiday. The shop fits took inspiration from the nursery supplier’s brand colours to create playful and welcoming spaces which reflect the brand values and sense of fun.
Later this year, Start-Rite plans to launch in Fenwick Newcastle and Fenwick Colchester, while the brand’s full range of products across all categories including first shoes, summer styles, boots and school, will also be available on the Fenwick website.
Sarah Northage, Start-Rite’s head of sales, said: “This is an exciting time for us. Much has changed over the last 12 months and despite a large amount of sales moving to online channels, there is still a huge demand for our products to be fitted by trained specialists in store.
“We can’t wait to welcome some new consumers and introduce them to our wonderful brand.”
