Faced with big name closures and ongoing media reports focusing on the the UK’s struggling retail market, PPS asks Amanda Heppell, owner of A3 Baby Barn in Surrey (and winner of Best Independent Nursery Retailer at the Progressive Preschool Awards 2017), for her perspective on the future of preschool retail.
On Toys R Us/Babies R Us
“I don’t think the closure of Toys R Us/Babies R will have much affect on us as they were mainly selling brands we don’t stock. As an independent retailer we make a point of supporting suppliers who support us and don’t supply the discounters.”
On Mothercare (NB: This was prior to the recent ACV announcement)
“Mothercare’s situation could have been avoided if they hadn’t discounted to the extent where they were selling below cost price! Sadly it seems most consumers are looking for cost, cost and cost – some appreciate the service and extra benefits they get from using a good independent shop but others just don’t. It is now perfectly acceptable and not rude at all to check online prices on your phone while a staff member is trying a pram in the boot of your car!”
On The Solution
“Retailers need to offer stock that is independent exclusive, go the extra mile with out of hours appointments and emphasise the added value of after-sales service. Not to mention be as competitive as possible on price by offering great deal bundles.”
On Personal Experience
“This has all worked for us to an extent but the growth of baby shows selling at crazy prices is making it more difficult. We have to be quick to react and not be afraid to ditch suppliers and goods we make no margin on and really support the others.”
On Suppliers
“I think suppliers are reassessing the value of the independents and realising that we do still have a big part to play in the industry. There is a place for good retailers but we have to offer something different, service, product knowledge and expertise as well as competitive prices.”
