Ella’s Kitchen partners with The Very Hungry Caterpillar in first licensing deal

Rocket Licensing has brokered a partnership with Ella’s Kitchen Brands to create a range of snacks based on Eric Carle’s The Very Hungry Caterpillar, to launch in autumn 2022.

Ella’s Kitchen is planning products including Butterfly Pops and Oaty Biccies, both in sweet and savoury flavours, inspired by the different foods that the famous caterpillar eats throughout the story on his journey of metamorphosis. Some of the flavours in the collection include cheese + pickle and tomato + nice green leaf – the shapes and designs of the biscuits will include butterflies and caterpillars.

The mission for Ella’s Kitchen’s first ever licensing partnership is ‘using the famous Hungry Caterpillar to engage little ones in their food through imagination and storytelling. Shape, flavour and packaging will all be inspired by the Caterpillar’s exciting journey to become a beautiful butterfly.’

When the new range launches it will be supported with extensive marketing including shopper media, sampling, social media support, as well as direct marketing to the Ella’s Kitchen Friends database, which has over one million members.

“We are super excited to be launching this range of The Very Hungry Caterpillar snacks,” commented Zoe Batt, who makes Friendly Stuff at Ella’s Kitchen. “When parents are choosing snacks for their little one it is so important that they love them, and we know that our partnership is going to appeal so much to little ones by delivering play + fun using such a well-known character.

“There is so much affinity between the brands missions and it’s been great to develop products that really encourage a foodie adventure for little ones inspired by the Caterpillars journey to becoming a beautiful butterfly.”

Charlie Donaldson, joint md of Rocket Licensing, continued: “It’s a real privilege to be working with Ella’s Kitchen on this collaboration and we are thrilled that Ella’s chose The Very Hungry Caterpillar. The two brands have a brilliant synergy and are both loved, trusted and instantly recognised by parents and little ones alike.

“Ella’s Kitchen are creating a beautiful range of snacks with an incredible attention to detail, which will delight fans of The Very Hungry Caterpillar.”

MORE NEWS
MerryChristmasPN500x500
 
We’ll be back on Thursday 2 January 2025… until then, we round up some of the top stories from PreschoolNews.net over the past 12 months....
TIAAwards500x500
 
The winners - including Overall Toy Retailer of the Year for 2024 - will be announced, along with any other special BTHA awards, on Tuesday 21 January 2025 at an evening function of the first evening of London Toy Fair....
TikiriToys500x500
 
Tikiri's range of infant toys and nursery essentials further expands and enhances Rainbow's comprehensive offering to the nursery sector....
DavidWelshandVanessa500x500
 
David Welsh, md of Allison Baby - parent company of Nuna, Graco and Joie - was invited to attend a gala event on 10 December marking 120 years of Rolls-Royce, which also spotlighted Nuna sub-brand Tavo Pets....
NunaBMW500x500
 
Set to launch in January 2025, the one-of-a-kind Nuna x BMW collection features a curated selection of parenting essentials, including pushchairs, carry cots and the must-have Essential bag....
ThePuppetCompany500x500
 
Family-run toy and gift company The Puppet Company has added a cute new range of baby comforters to its selection of hand puppets, finger puppets, soft toys and more....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.