Educational toy brand unveils new site as forecasters predict growth in the sector is set to continue in 2021 and 2022.
Educational toy brand, Edx Education has launched its new UK retail website.
The launch of www.shopedx.co.uk follows a hugely successful year for UK retailers in the home learning market.
Initially fuelled by pandemic school and nursery closures, toy trend forecasters predict the growth in the educational toy market is set to continue well into 2021 and 2022, as parents demand more educational value from toy purchases, alongside inclusive family play opportunities, encouraging siblings to play and learn together.
“We are excited to continue our expansion in the UK market and hope to inspire families to play, learn and bond together with our ever-growing product range and play ideas on shopedx.co.uk,” commented Heather Welch, international brand manager at Edx Education. “Children have curious minds; they love to explore and experiment and what better way to do that than through play.”
The company’s extensive product range has been designed and developed with educational experts and focuses on the philosophy of ‘learning through play’, which has been proven to be a highly effective method of teaching in the early years.
The range is suitable from 18 months and includes all the early years learning essentials such as maths collections, active play, construction, exploration and imaginative play ranges.
2021 will also see the expansion of the Math101 and FunPlay home learning kit ranges.
