Educational toy brand teams with children’s cooking author to help children recover from the year of disruption and distress caused by the pandemic.
Educational toy brand, Edx Education has kicked off a new ‘family bonding’ campaign, teaming up with children’s cooking author, Annabel Karmel.
The campaign focuses on family bonding activities to help children recover from the year of disruption and distress caused by the pandemic, with a series of fun play and cooking activities, advice and competitions on the Annabel Karmel website.
Drawing on her 30 years of cooking expertise, Annabel has developed recipes for families to cook together while learning and playing.
“It has been a tough year for kids, with missed schooling and lack of contact with friends, it is important for us to support families for the mental health and wellbeing of children,” commented Heather Welch from Edx Education. “Encouraging family bonding through play activities and helping children learn different skills not necessarily taught in the classroom are just a few ways we can help children bounce back.
“What a better way than to partner with Annabel Karmel to provide advice, and ideas to play and learn together through cooking and family time.”
Annabel added: “Encouraging kids in the kitchen is more than just teaching them about a balanced diet – for example, as they weigh and measure ingredients, they are developing maths skills without even realising. Parents are always looking for new and fun ways to keep children engaged and interested, which is why I’m thrilled to partner with Edx Education to champion learning through play.”
