The educational toy brand has partnered with the children’s festival.
The TOTFest festival season kicked off on 21 May in Yorkshire, with further events taking place in the Midlands, Berkshire and Hertfordshire throughout June and July. 19,000 guests are attending the festivals this summer with 90% of children aged one to five years-old.
Visitors can enjoy the brand’s educational toy ranges in the 88m2 Edx Education Zone tent for fun and learning for families, with an additional outdoor area showcasing the active play ranges.
Heather Welch, Edx Education gm for UK has been getting in on the action bringing her knowledge of the benefits of learning through play, as a qualified primary school teacher.
She said: “It’s been such a wonderful opportunity working with TOTFest and so much fun engaging with children and their families as they interact with our educational toy ranges. The feedback from parents has been amazing and it’s so enjoyable watching the delight on children’s faces as they immerse themselves fully with our ranges.
“We’re really looking forward to TOTFest’s upcoming events as the summer unfolds and are excited to continue to build our relationship with the awesome TOTFest team.”
Kerrie Goude, co-founder of Pink Bear Events’ TOTFest, added: “We are delighted to be working in collaboration with Edx Education across all 4 TOTFest festival sites this year.
“Their philosophy of learning through play shines so strongly in the products they produce, which makes it a perfect fit for our festival ethos. We just know that children and parents alike will find the Edx Education Zone a really wonderful addition to the event.”
