Weaning company and manufacturer of the bestselling EasyMat, EasyTots, has welcomed an investor from BBC’s Dragon’s Den on board after a gruelling pitch in the infamous den.
In a nail-biting pitch, Peter Jones, Deborah Meaden, Tej Lalvani and Touker Suleyman, all declared themselves ‘out’, before entrepreneur and founder of crafter’s supply company, Sara Davies, offered the money to invest in the business, which was founded in 2016, and is estimated to turn over £550,000 this year.
Helen Davies, founder of the company, left the den with £80,000 from Sara, in return for 30% of the company.
In the den, Sara said: “I think it’s brilliant. I totally hear the criticism the other dragons have levelled at you. You’ve had some bumps in the road, but I think you’re a really credible entrepreneur. You just need a bit of help. So I’ll make you an offer.”
Along with the investment, EasyTots has enjoyed the increased brand awareness and sales bought about by the appearance and also the social media coverage, including from Sara herself, who took to Instagram stories on the night the show aired to tell her 40.1K followers how excited she is to work with EasyTots.
Helen commented: “I am so over the moon with this opportunity. This is going to be a game changing moment for our company and I can’t wait to see what’s going to happen in the future.”
Following the show airing, sales increased by 400% from normal on the brand’s website, while there was also a significant sales volume on Amazon and Helen reports that products ‘sold out on Amazon pretty quick.’ She also reports a rise of 1,700 new subscribers on the night the programme aired.
