The Toy Retailers Association has revealed that this year’s annual DreamToys listing will be unveiled on Wednesday 3 November.
A preview day will be held for press on Tuesday 2 November with all information embargoed until the following morning.
“During the height of the pandemic, the DreamToys committee took the decision to restructure the annual DreamToys event to fall in line with COVID-19 regulations and to explore the economics of the event in a difficult time for all businesses,” commented Gary Grant, chair of the DreamToys committee.
“After positive feedback and widescale press coverage, the committee has decided to continue with the new format, inviting journalists to a preview event in London, with coverage embargoed until the following day where we will announce the list across social media, TV and radio.”
DreamToys 2021 will take place at Fora Space, Spitalfields, with further details to be announced in September.
In other news, the TRA also confirmed that Del Crookes will be stepping down as director general of the association and will be replaced by Natasha Crookes on 13 October.
