Award-winning pregnancy and feeding support pillow Dreamgenii has crossed the channel to make its debut on the continent.
With multiple accolades in the UK and brand awareness at an all-time high, CMS – the company which owns the Dreamgenii brand – is continuing its plans to expand into new territories with distribution throughout France.
The brand is proving as popular with French mums-to-be as it has been with British mums, with sales in the first six months since launch already well ahead of predictions.
“We have extremely ambitious plans for Dreamgenii as it continues to dominate the pregnancy pillow market thanks to its various USPs that ultimately lead to a comfortable night’s sleep and one that’s safe for mum and baby,” said Fiona-Jane Kenworthy, marketing manager at CMS.
“Our initial launch in France has been extremely successful and we are working closely with a PR and marketing team in the country to further drive awareness and sales that will eventually mirror those of the UK. It’s an exciting time for the brand as we also working on plans to launch new designs later this year for our British retailers.”
