Dr Gummer’s Good Play Guide has responded to the Covid-19 (coronavirus) crisis with an online family play festival designed to to lift families’ spirits and support the industry as families face school closures, lockdown, self isolation, and social distancing measures.
Taking place from 23 – 24 May, Play at Home Fest aims to help parents and children to thrive during these challenging times, offering themed virtual stages with activities, entertainment, competitions and play, providing something for all the family across two action-packed days.
With a line-up featuring favourite characters, celebrities and brands, Play at Home Fest will also enable businesses in the children’s industries to get involved with the positive messaging which is much needed during the pandemic.
The festival will support local businesses while also raising funds for the National Emergencies Trust Coronavirus Appeal. It will be promoted through both consumer media and social media, with consumers invited to download printable festival wristbands to begin their experience.
Activities and performances will be live streamed via PlayAtHomeFest.com as well as across Good Play Guide social media channels, reaching a highly targeted and engaged audience. Across the festival weekend, attendees can expect to sing, dance, create and relax, with a huge variety of performers lined up.
“We’re thrilled to be able to bring together children’s industries to provide an action-packed, fun-filled play festival during such difficult times,” said founder and ceo Dr Amanda Gummer. “Play at Home Fest enables us to support the trade and consumers at a time where we all need to pull together, help one another and inject as much play as we can into children’s lives.”
Interested companies can email lauren@goodplayguide.com to find out more about how to get involved.
