The parenting brand has partnered with Mother & Baby to launch a new project to help support parents.
Ask the Dr aims to reach thousands of parents to provide direct access to expert advice, via a series of sponsored Instagram live events accessed on baby and toddler media platform, @motherandbaby and @drbrownsuk.
The first Instagram live is being held on 7 September at 11am with baby and child nutritionist, Charlotte Stirling-Reed (@sr_nutrition). Charlotte will be chatting to parents and discussing any personal questions, as well as sharing her expertise in all aspects of nutrition and feeding. She will also be discussing relatable, personal experiences as a parent herself.
Parents will be able to watch the conversation post-live at any time, via the Mother & Baby Instagram page.
The campaign then continues in November with psychotherapist and Times bestselling author, Anna Mathur. Anna’s debut book, Mind Over Mother: Every Mum’s Guide to Worry and Anxiety in the First Years, went straight into the top 10 on the Sunday Times bestsellers list, and the first series of her podcast The Therapy Edit, achieved over 1.5million downloads in its first seven weeks.
