With a major launch underway in the shape of the Maxi-Cosi 360 Family, and a new brand set to hit the UK at the end of the year, it’s a busy time for Dorel Juvenile. Progressive Preschool caught up with marketing communications manager, Nicola Coletti, to find out more.
It’s tricky to talk to anyone at the moment without a review of how business has been over the pandemic. And while Dorel Juvenile, home to multiple well-loved nursery brands, from Maxi-Cosi to Tiny Love and Safety 1st, has experienced challenges like the rest of industry, there have been areas of growth and positivity too.
Nicola explains: “We all know this last 18 months have been tough for everyone. With the pandemic forcing stores to remain closed, retailers have had to enhance their online offering. While it has been tough, we have seen certain categories really grow, namely safety, home equipment and toys. With consumers being at home more, it is more important than ever to have everything you need in one place.”
To read the full feature in the digital issue of Progressive Preschool magazine, simply click here.
