The excitement is building for the team at Dorel Juvenile as it prepares to exhibit at Harrogate International Nursery Fair for the second year.
Not only will the company be showcasing new collections from hero brand Maxi-Cosi with innovations and customer favourites, but it will also be hosting an industry first preview. This comes as Dorel proudly reveals the arrival of Bebeconfort to the UK market.
Following the success of its first year exhibiting at the UK’s leading nursery trade fair in 2021, the team was keen to sign up again this year to celebrate the coming year of new launches from Maxi-Cosi, Tiny Love and Bebeconfort.
Retailers and visitors will have the opportunity to view and trial the hero innovation for 2022, Maxi-Cosi’s Connected Home – the range of smart sensory nursery products that connect via one easy-to-use app. They can also look forward to demonstrations of the latest products from the brand, including the likes of the Nesta highchair, the upcoming RodiFix Pro i-Size car seat and on-trend Leona Luxe pushchair.
Bebeconfort will be present for the first time at the show. The brand – which is hugely successful across Europe – bases its values upon the belief that family time should be fun. All of the products, from car seats to home equipment, are created to enable families to get the most out of every moment that they spend together.
“Harrogate is the perfect opportunity for retailers and manufacturers to get together to showcase new products and talk about opportunities for the coming year,” commented Nicola Coletti, senior field marketeer at Dorel Juvenile for UK and Ireland. “Our industry behaviours have shifted post-Covid to more face-to-face business being done at trade shows on UK shores as people are either unable or less willing to travel if they don’t have to.
“For us, it is an opportunity to nurture our retailer and press relations and we love that all of the people that we as a brand care for the most are in one place. Although a lot of business can be done online, you cannot beat face-to-face interaction and that’s really important to us.
“Harrogate is the perfect place to build on long-standing relationships as well as create new ones. We can’t wait to show you what newness across all categories we have coming in the year ahead.”
Dorel Juvenile can be found in Hall C, Stands C50, 29 and 39 at the Harrogate Convention Centre from 16-18 October.
