Dorel appoints new general manager

Dorel Juvenile has appointed Barbara Echevarria as the new general manager for the UK and Ireland business, following the retirement of industry stalwart Andrew Ratcliffe.

Barbara has joined the rest of the Dorel team at the company’s UK headquarters, based in Borehamwood, Hertfordshire.

With over 22 years of experience working at a senior level in the parenting sector including significant periods at Mothercare and Disney, Barbara brings with her a wealth of valuable insight.

In her new role, Barbara will be responsible for managing the team at Dorel and driving forward Dorel’s five key brands in the UK and Ireland markets (Maxi-Cosi, Quinny, Tiny Love, Baby Art and Safety 1st).

“Maxi-Cosi is a significant, longstanding and well-respected player in the nursery industry,” says Barbara. “I am excited to be leading the UK and Ireland team to create and shape the business’ future.”

MORE NEWS
BTLAlanHoughton500x500
 
BTL Diffusion has confirmed the appointment of nursery and toy sales specialist, Alan Houghton, further strengthening its account management team....
BPIAUKPavilionK&J500x500
 
Space within the Baby Products Industry Association’s UK Pavilion at Kind + Jugend - which takes place in Cologne, Germany from 9-11 September 2025 - is now open for sale....
RockitLovedbyParents500x500
 
Following on from its eighth birthday at the end of 2024 and being awarded a Good Housekeeping Institute Approved endorsement, the team at Rockit are continuing the celebrations with further awards success....
GSGfemaleboard500x500
 
With International Women’s Day just gone and Mother’s Day fast approaching, the nursery brand is celebrating the strong results, key improvements and positive morale it has successfully created at the core of the business since appointing its now 50% female board....
Gracosurvey500x500
 
The One Family campaign will stretch across 10 months from March-December 2025. It will follow one family, Fab and Ell, on Instagram and YouTube as they share their journey parenting twin toddlers....
Blade&RoseSS25500x500
 
New for spring/summer are a Highland Cow range, a partnership with WWF celebrating nature, as well as new pieces from Miffy and Paddington....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.