New monthly 36-page title will feature activities, games and puzzles for 2-6 year olds.
DJ Murphy has brought Moonbug Entertainment’s Blippi brand to the magazine aisles, launching a new monthly title.
Aiming to capitalise on the show’s popularity – it has over 12 billion content views worldwide – The Point.1888 secured the deal with DJ Murphy for the new title, turning the show’s best elements into an interactive magazine.
Issued monthly, the 36-page fun-zine is designed to ‘surprise, challenge and delight’ fans with activities, games and puzzles while Blippi helps them to understand the world.
“From the moment we saw how engaged Blippi’s fans are with his shows, we wanted to work with the brand,” said Zoe Cannon, md at DJ Murphy. “His passion and excitement for discovery and curiosity is contagious and we desperately wanted to make a magazine that would be as immersive, educational and fun.
“Working with our existing contacts at The Point.1888 and with new licencing partner Moonbug, has been great. Moonbug’s creative team are so excited and passionate about the brand that it’s really contagious. There is such a wealth of assets for Blippi that literally anything is possible in the magazine.”
Bethan Garton, commercial director at The Point.1888, added: “Alongside the monthly magazines for 2021, there is so much more in the pipeline for this brand with partners secured across apparel, bedding, toy, arts and crafts and more. We’re thrilled to be working with the industry’s best people to make it all happen.”
