As a welcome alternative to all the Black Friday/Cyber Monday chaos, Diono has announced its ‘buy one, gift one’ charity initiative which will see the company donating a Quantum stroller to a worthy cause each time one is bought.
The campaign – which will run until the end of the year (or when stocks run out!) – will see Diono donating a Quantum stroller to a number of different worthy causes and charities.
In the run-up to Christmas, Diono will be asking parents to nominate charities, organisations or foster families that they would benefit from the donation of a Quantum stroller. Different causes will be selected each week.
The campaign is already underway and is starting off by donating the Quantum strollers – which are worth £500 at retail – to maternity wards and children’s hospitals around the UK
“Millions of us start our life journey in the NHS, and last year alone, no less than 636,401 beautiful babies were born and received the fantastic levels of care that we take for granted every day,” said Nichola Pass, | head of brand marketing.
She continued: “We’re choosing to give back, by providing strollers to support staff, parents, and babies when and where they need it most.”
