Didofy has strengthened its team with the addition of a new sales director, Gary West.
Gary brings over 30 years of industry experience to the role, and joins just in time for the company’s new Stargazer travel system launch.
With 31 years in the baby industry and 26 years in nursery hard goods, Gary has a wealth of experience with various roles at companies including Graco, Cosatto, Ickle Bubba and CasualPlay. His knowledge of the marketplace and retail landscape will be invaluable to Didofy as the brand continues to grow.
Gary said: “Although I’ve sold every category, by far my personal preference is the wheeled category, specifically travel systems.
“I am over the moon to the joining Didofy, where the team has done a tremendous job so far. After speaking to the founders initially, hearing their vision for the brand with an innovation and customer centric approach via retailers, it was an easy decision and here I am.”
As part of his new role, Gary will be working to support and grow Didofy’s ever-increasing list of stockists, and offer his expertise to the brand’s retailers. Together, they aim to continue the brands growth in the industry, bringing practical products to parents with innovative features and affordable price tags.
