Aiming to capture the untamed energy of childhood, new kids’ fashion brand Mumzers has launched its first collection of premium unisex childrenswear. The six top and shorts sets come in a range of solid colours, prints and stripes that can be mixed and matched effortlessly for an ever-evolving wardrobe.
“Kids are the future – wild, creative and fearless!” says brand founder Danny Silberstein. “Mumzers is my way of giving them the freedom to express themselves boldly, just as they should. Inspired by the advice of my family – who have worked in the footwear industry for decades – to embrace the ‘toddler within’, I created Mumzers as a brand that champions individuality and fun without compromise.”
Tested by children for comfort, Mumzers’ tops and shorts are made from 100% cotton and are designed to be extra durable, whether the wearer is climbing trees, exploring new places or dancing around the house. Available to fit kids aged 1–2 to 7–8 years, the items in the range are generously sized, allowing children to get maximum wear out of them.
Each purchase comes with a surprise gift (provided free to retailers), from card games to snakes and ladders, for an added element of fun. Families can also sign up to Mumzers’ Paper Plane Club, a mini members club that invites kids to join a community of creativity through events, activities and exclusive limited-edition drops.
“As a brand, we’re here to inspire – not just through clothing, but through experiences that make childhood even more magical,” says Danny. “Mumzers isn’t just about looking good; it’s about feeling free, having fun, and embracing individuality every single day.”
