Golden Bear has announced that following the recent initial two-week launch period, the Curlimals characters held the top three spots for Amazon’s hot new releases.
Forecasts have been revised to ensure stock for the all-important Q4 period and Golden Bear is continuing to review data-driven insights for shaping new range development and ongoing marketing strategies.
Barry Hughes, managing director, commented: “We always knew that we’d have a hit on our hands with Curlimals after we saw the reaction of kids during our research. The internal buzz continued during development and then we had such positive retailer responses during previews and trade show season. A special thank you must go out to our primary UK and Ireland launch partner, Smyths Toys, for their initial enthusiasm and support.
“We’re excited about what the future holds for the brand and the product extensions that we will be sharing for 2023. We’re now preparing for our next launch phase with the range due to roll out globally internationally, including Australasia, Benelux, and Hungary, with more territories soon to be announced.”
The range of three Curlimals – Higgle the Hedgehog, Bibi the Bunny and Blue the Badger, are woodland creatures which respond to touch with over 50 sounds and reactions. Each has its own unique sounds and phrases, while all three uncurl to play and curl back up to sleep.
A dedicated website – www.curlimalstoys.com – is also proving a success, with strong visitor and download figures registered. The site provides content and activities to introduce the characters.
A robust marketing campaign is planned until the end of the year across all territories and include TV advertising and sponsorship, influencer partnerships, and digital, social and PR campaigns.
