Space and Superhero collections expand classic brand’s presence in the baby category.
London-based baby and kidswear brand Cribstar, has launched two gender neutral Peanuts babywear ranges.
The collaboration was brokered by WildBrain CPLG UK on behalf of Peanuts Worldwide.
The Space collection has been inspired by the 50th anniversary of the Apollo 11 moon landings. The monochrome range features a signature Cribstar slogan – I Need Space – alongside illustrations of Snoopy as an astronaut.
Pieces include an all-over print sweatshirt, all-over print harem legging, motif print t-shirt and motif print long-sleeved harem romper.
Meanwhile, the Superhero collection in base grey features the slogan ‘Kind of a Big Deal’ as well as illustrations of Snoopy as a masked superhero alongside a graphic yellow lightning bolt print.
Items include all-over print sweatshirt, leggings and t-shirt, plus motif print t-shirt and long-sleeved harem romper. There is also a motif print women’s sweatshirt for a mini me look.
Also included in the collection is a limited run Christmas jumper with features a festive Snoopy wearing a Santa hat and matching scarf alongside his best friend, Woodstock.
“We delved into the Peanuts archive to tap into the sarcasm and irony featured in our two collections,” said Jadwiga Batatawala, director at Cribstar. “We hope these designs bring a smile to parents’ and children’s faces.”
Laura Quinn, category manager UK at WildBrain CPLG, added: “We are so excited to see the Peanuts collaboration with Cribstar launch. Cribstar have created a wonderful collection featuring unique and fun designs perfect for Peanuts fans young and old, expanding the brand’s presence in the baby category.”
