Crayola teams with Merlin for on-pack promo

Preschoolers offered the chance for colourful days out at Sea Life attractions.

Crayola has teamed up with Merlin Entertainments to offer preschoolers – and their parents – colourful days out with free tickets to Sea Lift attractions across the UK and Ireland.

Worth up to £22 per ticket, the promotion can be found on packs of Crayola Crayons, Pencils, Twistables, SuperTips and PipSqueaks.

Each promotional pack includes one voucher that entitles one child a free entry to any of Sea Life’s 13 attractions with the purchase of one full priced adult ticket.

The partnership will be supported by new impactful pack designs, a heavyweight marketing campaign that includes digital advertising, plus social media activations featuring lively animations and influencer activities.

“Crayola’s mission to spark kids’ creative spirits fits perfectly with the colourful experience they can enjoy at Sea Life,” said Iro Theodoritsi, Crayola’s European senior brand manager. “We’re excited to offer them instant free tickets to any Sea Life attraction and hope they have a whale of a time.”

MORE NEWS
BTLAlanHoughton500x500
 
BTL Diffusion has confirmed the appointment of nursery and toy sales specialist, Alan Houghton, further strengthening its account management team....
BPIAUKPavilionK&J500x500
 
Space within the Baby Products Industry Association’s UK Pavilion at Kind + Jugend - which takes place in Cologne, Germany from 9-11 September 2025 - is now open for sale....
RockitLovedbyParents500x500
 
Following on from its eighth birthday at the end of 2024 and being awarded a Good Housekeeping Institute Approved endorsement, the team at Rockit are continuing the celebrations with further awards success....
GSGfemaleboard500x500
 
With International Women’s Day just gone and Mother’s Day fast approaching, the nursery brand is celebrating the strong results, key improvements and positive morale it has successfully created at the core of the business since appointing its now 50% female board....
Gracosurvey500x500
 
The One Family campaign will stretch across 10 months from March-December 2025. It will follow one family, Fab and Ell, on Instagram and YouTube as they share their journey parenting twin toddlers....
Blade&RoseSS25500x500
 
New for spring/summer are a Highland Cow range, a partnership with WWF celebrating nature, as well as new pieces from Miffy and Paddington....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.