Smiffys has signed a deal with Guru Studio and bRAND-WARD Services to create costumes for the preschool animated series.
The new licensed children’s collection is based on the popular series, which has four seasons available internationally via Netflix. True and The Rainbow Kingdom follows the adventures of True and her sidekick, Bartleby the cat.
Aimed at helping guide children through life’s adventures, the heroines demonstrate how to incorporate empathy, imagination and mindfulness into everyday problems.
Smiffys will bring imaginative play to life with realistic, fun dress-up costumers based on a series full of adventures.
“This is an exciting opportunity for Smiffys to build on our award-winning children’s licensed costume portfolio with these adventurous characters,” said Dominique Peckett, director at Smiffys.
Jonathan Abraham, vp of sales & business development at Guru Studio, commented: “We’re looking forward to working with the talented and well-recognized team at Smiffys. We can’t wait to see kids all across Europe dressed up as True and her friends.”
Trudi Hayward, co-founder of bRAND-WARD Services Limited, added: “We are thrilled to be partnering with Smiffys across Europe in the dress up category, as they are an extremely dynamic company in this category. They will be joining a number of other True and the Rainbow Kingdom licensees who will be launching products early 2022.”
