Pre and post pandemic, Cosatto has always encouraged its customers to ‘shop local’, as a key initiative to support high streets across the UK.
Putting its money where its mouth is, the company has now put significant investment into new in-store displays to not only improve brand presence, but the customer shopping experience, too.
In order to keep its presence fresh and exciting, Cosatto has significantly invested in in-store brand marketing in order to drive footfall.
The new initiatives include bespoke displays offering the end consumer a better selection of products to touch and feel; new point of sale including interactive QR codes; ‘Baby in the Hood’ info tags which hang on toy ties in the hood of pushchairs; and information videos that can be played via smart phone.
Cosatto also now provides staff training, both in-store and online, covering all of the new and hero products. Sessions can be recorded to watch back in-store at leisure, while an interactive Facebook training group also has regular updates, training information, Q&A posts and a direct messaging service.
“We have seen our new stand installations greatly improve our performance in-store,” commented Becky Carson, associate regional sales director at Cosatto. “These bespoke units really amp up our impactful brand presence, with the newest concept stands featuring lifestyle video. Customers have a greater selection of products available which is elevating our in-store presence, particularly as it is accompanied by impactful marketing.”
The new in-store displays will be regularly updated throughout the year.
Rachael Cardy, customer relations manager, continued: “The customer has always been at the heart of what we do here at Cosatto. So, it is wonderful when we can support them with even more information and insight into our products through training. We also understand that by supporting our retailers, making their lives easier with more product detail, it in turn helps our end consumers.”
