PreschoolNews.net speaks to Debbie Wakefield, marketing manager of UK and Ireland for Dorel Juvenile, to find out what’s in store for the pushchair sector as we begin 2020.
“Over the past year the market has performed well for our brands, Maxi-Cosi and Quinny,” said Debbie.
“The pushchair sector is an evergreen category but the key for us is to continue to innovate and develop our products to cater for every budget and lifestyle. This is important in 2020 as we can already see a trend developing as consumers become more cost-conscious.”
Dorel identified the evolution of the compact pushchair as a pivotal innovation in the pushchair market, because weight and size are key considerations for families looking to purchase their first travel system.
“We responded to this by launching our Laika model,” said Debbie. “Traditionally, travel systems have a reputation for being big and bulky, so we wanted to break the mould. Parents are now looking to buy one pushchair that will work hard for them whatever they are doing. It needs a simple fold, to be compact enough to go in and out of the car easily and be light enough to get on and off of public transport.”
Early 2020 will also see the release of both Quinny LDN and PAR, broadening the choice across Dorel’s portfolio, which ranges from lower-priced pushchairs up to higher-priced premium products. Budget remains an important consideration, with most parents looking to get the best quality they can afford.
Standout lines for 2020 will include the Maxi-Cosi Lila CP and Quinny’s NXTGEN collection which comprises three brand new pushchairs; VNC, LDN and PAR.
