Click Europe has become an approved UK distributor for Playmobil, with the company now distributing new, exclusive ranges to the UK market, as well as end of line discounted stock and pre-filled FSDUs with in-store support materials.
Click Europe has been an approved Playmobil UK stockist since March 2020 and has recently expanded its wholesale distribution network to enhance both scale and product offering, further building on its strong ties with the Playmobil brand.
The two companies have previously joined forces to enhance their marketing expertise and run joint promotional competitions, including influencer campaigns which further raise awareness of product lines and the brand.
To celebrate the recent half term and involve UK families, a competition was run to win a Playmobil City Action set which received an organic reach of over 10,000 users across Facebook and Instagram, and over 1,500 entries.
The next collaboration will be towards the end of summer, with Click Europe set to run a competition across Facebook and Instagram, complementing Playmobil’s series of TV ads across the Pop and Tiny pop networks.
“At Click Europe, we’re always looking to enhance our product portfolio with brands that are known and trusted,” commented Steve Finch, md at Click Europe. “Playmobil, with its heritage and reputation for imaginative play truly fits with our core values of timeless, family, fun.
“I’m so proud that we can now add ‘approved UK distributor’ to our offering and am excited to see where our already flourishing relationship with Playmobil takes us.”
Alf Blohm, head of sales and operations at Playmobil, continued: “We are delighted to have Click Europe as an approved UK distributor. Their commitment to quality and their understanding of the toy market make them an ideal partner for us.
“We look forward to working closely with Click Europe to bring our beloved Playmobil toys to even more families across the UK.”
