The PZ Cussons-owned brand has become the first to become a certified B Corporation in children’s personal care in the UK.
Child’s Farm, majority-owned by PZ Cussons, is also the first of the Group’s brands to achieve the certification.
The certification is only granted to companies which are considered to have the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.
In recent years, Childs Farm has been driving progress through the sustainability of its ranges. The brand was registered at carbon neutral plus in 2019 and all its product ranges are now contained in 100% Prevented Ocean bottles and are 100% recyclable.
Joanna Jensen, founder of Childs Farm, commented: “I am thrilled Childs Farm has gained B Corp certification – a testament to the hard work of our employees who are always looking for new ways to innovated and improve as a brand that cares for its customers and community.
“Childs Farm’s motto is – kind to skin, kind to planet, kind to people – and we have a raft of plans to keep building on this success as we grow, minimising our impact on the environment. We’re extremely proud of our sustainability credentials and determined to continue to be best in class.”
Jonathan Myers, ceo of PZ Cussons, added: “Childs Farm is a clear leader in sustainability and becoming a B Corp is an outstanding achievement by Joanna and the entire Childs Farm team. As we look to accelerate growth in our core categories and priority markets, we recently acquired Child Farm as a Must Win Brand due to its highly complementary fit and market leading position as well as its shared values as we journey towards our becoming a B Corp.”
