Independent nursery brand, Cheeky Chompers, will be launching into all Smyths stores in the UK and Ireland and online.
Cheeky Chompers has announced it will be listing three Neckerchew teething bibs, along with its popular teething toys, including three Animal Teethers and two Handychews, into all 140 Smyths stores (30 ROI stores and 110 in the UK).
The collection s available on the Smythstoys.com website now and will be available in stores as soon as they reopen to the public.
Carrie Robertson, head of marketing at Cheeky Chompers, commented: “We’re excited to be launching into Smyths and will be listing bibs in our popular designs (Midnight Stars, Made with Love and Cheeky Animals) and all our popular teething toys too. It’s really perfect positioning for Smyths’ baby department.”