Continuing its mission to support young gums, the British nursery brand has launched a first toothbrush for babies from birth.
Designed with a soft brush and different textures on the handle, the Flexi-Brush will gently massage teething gums to give much needed relief and, thanks to the small head it provides an ideal applicator to add teething gels and toothpaste.
As teeth start to appear, the Flexi-Brush will help keep them clean and encourage baby to get used to the sensation of tooth brushing and teach them to look after their teeth. Once first teeth fully erupt, the Flexi-Brush can be used in conjunction with a nylon bristle brush.
Sold as a pack of two – one blue and one sage green – the Flexi-Brush is made from soft and pliable food grade silicone, which is gentle and safe. It has been purposely designed into a safe shape to prevent choking hazards, is easy to clean and safe to put in the dishwasher or sterilizer.
Cheeky Chompers has also launched a range of resources, tips and advice around baby tooth care, including videos, blogs, infographics and more. The resources cover a range of topics including baby tooth care tips, a teething chart, and when and how to brush babies’ teeth, by dentist and parent, Dr Jemma KE Hook.
Julie Wilson, co-founder of Cheeky Chompers, commented: “We are delighted to unveil the Flexi-Brush, baby’s starter toothbrush. We’ve researched the challenges that parents are facing around toothbrushing and spent a lot of time developing this product to ensure it really does help make parents lives easier.
“The Flexi-Brush will not only massage sore gums, but it will be a great tool to get little ones into the best habits for cleaning their teeth from day one.”
