Character Options is entering the next sustainable chapter for its business, further expanding its eco-conscious product offering.
Following the successful launch of Peppa Pig Eco Plush in 2021, the company showcased the extended range at London Toy Fair last week, including super-soft eight-inch characters from the worlds of CoComelon, Blippi, Barney, Teletubbies and My Little Pony.
Suitable from 18 months, the collection is made entirely from recycled materials including the fabric, filling and thread and is displayed within an FSC® certified platform box. With a bespoke packaging style guide and green leaf emblem stitched onto each toy, parents and gift buyers will be able to quickly identify these toys as eco-conscious options.
“Character Options, like most toy companies worldwide are having to work to reduce their environmental impact by reducing waste and build more sustainable materials into packaging and products,” commented Mark Hunt, marketing director at Character Options. “Post Covid, the demand for sustainable toys will grow and is set to become a fundamental part of the industry going forward. Our Eco Plush is the next evolution of that journey.
“By blending classic and trending brands wrapped up in a bespoke style guide, we aim to become the destination for collectable licensed eco soft toys, with dedicated retail space for the category that sits outside of the core toy licence.”
Mark continued: “With six new preschool properties to add to the collection for SS22, and a significant amount of PR and digital support for the range, we are confident that this collection can drive significant volume this year.”
