Leading maternity brand distributor, Central Medical Supplies has unveiled a new contemporary re-brand to signify its evolution and diversity.
Established in 1989 by chairman and md, Philip Champ, the company now employs 37 people, with recent additional appointments in the accounting department and sales team.
Today, CMS provides essential medical devices to hospitals, as well as supplying baby and maternity products to major UK retailers such as John Lewis and Boots.
The new aesthetic can be viewed on CMS’ new, easier to navigate website which aims to streamlines the customer journey, making it simpler to search for products and request quotes.
The overlapping and coloured shapes in CMS’ new logo creates ‘waves,’ which represent the different areas (layers) of the business combined into one – Baby & Maternity Products, Medical Products and NeoNatal Equipment. The shaping of the logo forms a letter C, or could also be recognised as a pregnant lady/a foetus at a glance. Plus, the colourways of blue, green and purple can be both calming and bright, while also uplifting, fresh and modern, says the company.
“CMS has been in business for 32 years and, apart from the odd tweak here and there, the branding has remained solid,” commented Amy Sellers, marketing manager at CMS. “As the industry and our company offering continues to evolve to meet customer and market demands, now is undoubtedly the right time to refresh our brand, as we begin the next chapter of CMS.
“Over the past six months, we have worked closely with a local design agency on the creative process to get it just right. We wanted our new aesthetic to encompass the background of our business, our customer base and our company values and perception. We are super happy with the result.”
