Celebrating 10 years of ewan the dream sheep

Multi-award winning brand SweetDreamers is celebrating ten years of its iconic bestselling sleep aid, ewan the dream sheep.

Having first hit the shelves in 2009, almost one million ewans have now been sold, helping parents and babies get the sleep they need. Sold by over 200 UK retailers, including John Lewis and Boots, ewan can be found in over 30 countries worldwide.

As the UK’s number one bestselling sleep aid, ewan has amassed multiple awards during this time and is a huge hit among celebrity parents such as Channing Tatum, Declan Donnely, Lily Allen and Amanda Holden.

“Knowing that my idea, born out of my own personal experience of endless sleepless nights, has now become a life saver to so many families makes all those years of research and hard work worth it,” commented Lynda Harding, mum of six and the brains behind ewan the dream sheep. “I’m just so grateful to all the ewan fans out there and for everyone who has helped along this extraordinary 10-year journey.”

She continued: “I look forward to the next ten years as we continue to develop ewan to make him the best he can be, as well as launch even more exciting products from the SweetDreamers family.”

MORE NEWS
BTLAlanHoughton500x500
 
BTL Diffusion has confirmed the appointment of nursery and toy sales specialist, Alan Houghton, further strengthening its account management team....
BPIAUKPavilionK&J500x500
 
Space within the Baby Products Industry Association’s UK Pavilion at Kind + Jugend - which takes place in Cologne, Germany from 9-11 September 2025 - is now open for sale....
RockitLovedbyParents500x500
 
Following on from its eighth birthday at the end of 2024 and being awarded a Good Housekeeping Institute Approved endorsement, the team at Rockit are continuing the celebrations with further awards success....
GSGfemaleboard500x500
 
With International Women’s Day just gone and Mother’s Day fast approaching, the nursery brand is celebrating the strong results, key improvements and positive morale it has successfully created at the core of the business since appointing its now 50% female board....
Gracosurvey500x500
 
The One Family campaign will stretch across 10 months from March-December 2025. It will follow one family, Fab and Ell, on Instagram and YouTube as they share their journey parenting twin toddlers....
Blade&RoseSS25500x500
 
New for spring/summer are a Highland Cow range, a partnership with WWF celebrating nature, as well as new pieces from Miffy and Paddington....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.