London-based fashion festival Pure London has revealed that children’s fashion trade show Bubble will be relaunching at the February 2019 event.
“News of Bubble’s closure caused huge disappointment in the industry,” said Gloria Sandrucci, head of sales at Pure London. “Following Pure London’s sale to ITE Group, our introduction of Pure Kid last season, and lengthy research among retailers and brands, it became apparent how much the industry wants and needs a platform for kids.”
She continued; “Pure London now offers its visitor’s womenswear, menswear, childrenswear and sourcing show Origin all under one roof, creating London’s largest festival of fashion.”
Lindsay Hoyes, event director at Bubble London also commented on the news, saying; “Pure London provides a perfect new home for Bubble and I am delighted that the childrenswear industry will now be able to participate in the largest trade fashion event in the UK and experience the business opportunities this comprehensive offer will undoubtedly generate for buyers and brands alike.”
The next Pure London takes place at London Olympia from the 10 – 12 February 2019.
Visit www.purelondon.com for further information.
