The Baby Products Association has revealed the winner of its 2023 Concept & Innovation Award – after much anticipation from the three finalists who attended Harrogate International Nursery Fair with their product ideas.
After much deliberation by the judges – who were impressed with the innovation behind each of the finalists’ entries – the winner this year was Designability with an accessible pushchair suitable for manual wheelchair users, developed with mass manufacture in mind.
The award was presented to Dario Canini of Designability by Marc Hardenberg, chair of the Baby Products Association. The company also received a certificate and prize of £1,000 free legal advice from the Awards sponsor Sarah Ludlam of legal company Brabners.
“Every year, the judges are impressed with the creativity of the entries received and it’s always difficult deciding which stands out more than the others, as all products submitted will make a difference in the nursery industry,” commented Julie Milne from the BPA. “However, it was felt that Designability’s entry could be life-changing for parents who are wheelchair users as it is the first product of its kind that will allow them to use a regular pushchair just like any other parent.”
The two other finalists were Cosy N Safe with its Excalibur i-Size car seat which is unusually lightweight and has a unique extended harness system to 125cm; plus five position reclines approved for all stages; and Cheeky Rascals with the Brezza Bottle Washer Pro which automatically washes, sterilises and dries bottles and pump parts killing 99.9% of germs.
