Bing’s audience grows as it heads to Amazon Prime

Acamar Films has secured a new deal with Amazon Prime Video to bring the most recent 26 x seven minute episodes of Bing to the UK, as well as extending its licence of the original 78 episodes for a further two years.

Further building on the popularity of the preschool brand, the deal means that all 104 episodes of Bing are now on Prime Video in the UK.

In addition, Acamar’s new deal with Amazon Prime Video also brings the first 26 x seven minute episodes of the show to Prime Video audiences in Italy and Spain, where the series has already enjoyed strong linear and catch-up success.

“We’re thrilled to have extended our relationship with Amazon Prime Video in the UK, and to be able to introduce Bing to yet more viewers in both Italy and Spain,” said Eroulla Constantine, director of sales and distribution at Acamar Films. “It’s a testament to the success so far of Bing on Prime Video and we look forward to delighting yet more Bingsters with our stories.”

Bing is now available to watch across multiple TV and SVOD services in 130 territories worldwide and via the ‘Bing: Watch, Play, Learn’ app (available in the UK, Italy and Poland).

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