Bing continues to build presence in attractions space

Acamar signs new partnership with Gulliver’s Land and renews CBeebies Land deal.

Acamar Films is continuing to build Bing’s presence in the attractions space.

The company has secured a new partnership for the preschool brand with Gulliver’s Theme Parks and Resorts to bring Bing and Flop to life at Gulliver’s Land in Milton Keynes.

Bing’s arrival has been set for April 4, with first character appearances scheduled daily during the Easter holidays.

There will also be daily live shows, special appearances at Splash Tots session, birthday packages and themed activities for overnight guests.

“The partnership with Acamar Films and Bing is a brilliant addition to our very popular stay and play packages and entertainment offering within the Park,” said Dean Kimberley, director of guest services at Gulliver’s. “We wanted to promote inclusivity, adventure and kindness, Bing encompasses all of these values and is ideal for families with children of preschool age to enjoy.”

In addition, Bing’s live show at CBeebies Land, Alton Towers Resort continues into 2020. Guests to the park will be entertained by some of their favourite CBeebies characters and can enjoy live show performances daily in Big Fun Show Time, as well as Bing’s Sleepover for overnight guests at the CBeebies Land hotel.

Kirsty Southgate, director of promotions and partnerships at Acamar Films, commented: “We’re delighted to see Bing and Flop make their debut at Gulliver’s Land. The new themed activity trail and guest experiences will create wonderful ways for young children and their families to engage and play with Bing.

“We’re equally thrilled to announce the renewal of Bing’s presence at CBeebies Land who has been resident at the park since 2017. It’s another fantastic way to create special treasured moments for Bingsters and their grown-ups to enjoy.”

MORE NEWS
BTLAlanHoughton500x500
 
BTL Diffusion has confirmed the appointment of nursery and toy sales specialist, Alan Houghton, further strengthening its account management team....
BPIAUKPavilionK&J500x500
 
Space within the Baby Products Industry Association’s UK Pavilion at Kind + Jugend - which takes place in Cologne, Germany from 9-11 September 2025 - is now open for sale....
RockitLovedbyParents500x500
 
Following on from its eighth birthday at the end of 2024 and being awarded a Good Housekeeping Institute Approved endorsement, the team at Rockit are continuing the celebrations with further awards success....
GSGfemaleboard500x500
 
With International Women’s Day just gone and Mother’s Day fast approaching, the nursery brand is celebrating the strong results, key improvements and positive morale it has successfully created at the core of the business since appointing its now 50% female board....
Gracosurvey500x500
 
The One Family campaign will stretch across 10 months from March-December 2025. It will follow one family, Fab and Ell, on Instagram and YouTube as they share their journey parenting twin toddlers....
Blade&RoseSS25500x500
 
New for spring/summer are a Highland Cow range, a partnership with WWF celebrating nature, as well as new pieces from Miffy and Paddington....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.