The UK’s biggest theme park, Alton Towers Resort, opened its doors on 19 March for the 2022 season, celebrating new attractions including a Bing live show and Bing themed rooms at the UK’s only CBeebies Land Hotel.
The occasion was marked with a VIP launch event which welcomed celebrity guests and influencers for an overnight stay at the CBeebies Land Hotel.
Guests enjoyed a special breakfast at the Hotel’s Windmill Restaurant before attending the grand re-opening of CBeebies Land, complete with its new entrance portal. Families were greeted by some of their favourite CBeebies friends, before a tour of the new attractions and a programme of live entertainment.
Bing and Flop took to the Big Fun Show Time stage for the first live performance of their interactive new show, Bing’s Day Out at CBeebies Land.
At the Hotel, the uniquely designed Bing rooms welcomed their first overnight guests. The main bedroom for grown ups is set in the park with a bandstand feature and crafted details, while Bingsters can experience a sleepover in Bing’s own bedroom completed with Owly night light and Hoppity wall décor.
“We are absolutely delighted with the new rooms, they look fantastic with such impressive attention to detail specially designed for toddlers,” commented Kirsty Southgate, director of experiential and promotions at Acamar Films. “These are the first themed rooms for Bing, and together with the new live show, create a truly memorable experience. Seeing Bingsters react with such excitement was a real joy.”
