The new Studio collection kicks off with six bold prints which reimagine the look and feel of parenting.
The new collection will be globally available from 20 March, both online and in selected retailers.
Crafted by the renowned French print designer, Glitter Power Club, the Studio Collection’s inaugural prints blend current fashion trends with timeless appeal.
Naima Jakimowicz, Glitter Power Club, commented: “I hope that parents will see these prints as something different and new. There’s a shortage of cool-looking baby products in the market, which is unfortunate because it’s really special to share your unique aesthetic with your child. It’s another way to show how much you care.”
The striped designs experiment with modern colour combinations, scale and arrangement, and breathe new life into a classic print. Naima said: “Stripes will always be an iconic print. They’re gender-neutral, clean and easy to match with everything – that’s part of their charm.”
The floral designs embrace soft forms in a soothing colour palette, blending retro vibes with a modern twist. Featuring a palette of whimsical flowers in quirky shapes and sizes, the prints offer a playful perspective.
Naima continued: “There’s a lot of hype right now around 70s florals. It’s a very distinct vibe that captures the essence of an era known for freedom, peace and happiness.”
