The company will produce tableware, drinkware and lunchware for the hit preschool animation.
BBC Studios has agreed a licensing deal with Stor for a Bluey collection of more than 50 items for the UK & Ireland and EMEA markets.
The range will include meal sets, drinkware, lunch bags, tumblers, canteens, plates and bowls, sandwich boxes, placemats, cutleries, porcelain mugs, bottles and storage boxes.
Stor also offers tailor-made options to retailers who request an exclusive line.
The range will feature sustainable and eco-friendly material such as stainless steel, aluminium and porcelain, as well as adding natural fibres to traditional plastics to reduce the percentage of plastics by up to 30%.
“In my view, Bluey is without a doubt the most important preschool property since Frozen,” commented Valentin Ortiz, ceo of Stor. “It has been a real phenomenon in Australia and the USA and is becoming a huge global hit. Our retailers, customers and Stor local office directors have been asking about this opportunity and we are proud to work together with them to develop our Bluey range.”
Anita Majhu, senior licensing manager at BBC Studios, added: “We are delighted that Stor is joining our raft of world-class partners for Bluey. This partnership offers a fantastic opportunity to reach fans across the UK & Ireland and EMEA markets.
“Stor’s commitment to sustainability also complements BBC Studios’ work in this area and we welcome bringing Bluey products to market that are responsibly sourced.”
