Brand new nursery company Babyhoot – founded by industry stalwart Darren Pumfrett – will be launching to trade with a complete range of furniture products in January 2020.
Darren – who was managing director at Obaby after working for the company for 16 years – has launched Babyhoot in order to offer stylish, competitively-priced furniture and room sets.
“Our initial launch will be spanning four different categories,” Darren revealed. “Room sets, cot beds, gliding chairs and mattresses – and they will all be available in a range of styles and finishes in order to meet different consumer styles.”
Further products will be added to Babyhoot’s portfolio as the team continues to add key product and designs which consumers look for within the nursery category.
Retailers and consumers will be able to get a closer look at Babyhoot products in February, when the brand will be showing for the first time at The Baby Show, before heading onto The Baby & Toddler Show in March.
“We are showing at seven consumer shows thoughout 2020,” said Darren. “We’re looking to raise brand awareness, get feedback on the initial ranges and allow consumers to see our ranges up close – as well as continuing our excellent relationship with Baby Planet of course!”
He adds: “I would like to thank the retailers and wider nursery industry who have supported us in the launch of Babyhoot and we are looking forward to continuing those excellent relationships.”
From January, the Babyhoot team will also include former Obaby operations manager Grant Koston, who brings with him nearly two decades of nursery experience.
The full range can be seen online at www.babyhoot.co.uk. Retailers can place pre-orders now or find out more by contacting Darren directly at sales@babyhoot.co.uk
