BabyBjörn launches new sustainable fabric

BabyBjörn is launching Baby Carrier Harmony and Baby Bouncer Bliss in a new comfortable, durable and sustainability conscious fabric – Woven Mélange.

The latest textile is meticulously crafted from recycled polyester and is designed to make babies’ experience in the Baby Bouncer Bliss and Baby Carrier Harmony feel like floating on clouds.

This new bluesign approved material is not only environmentally friendly, but is kind to baby’s skin, actively wicks away perspiration and is stain-resistant. Essentially it offers an even cosier and cooler experience for both baby and wearer, even during warmer days (and longer nights). Available in Light Grey and Light Pink.

“It is a great pleasure to introduce two iconic products already loved by millions of families in a new contemporary and sustainable material which is soft and smooth against the little baby’s skin at the same time,” said Lena Claesson, product director.

Without compromising on style these BabyBjörn essentials, already loved by millions worldwide, now offer a cloud-like comfort, along with durability.

The fabric in 100% polyester meets the strict ecological and toxicological requirements of the bluesign criteria. Made from approved products and raw materials, these fabrics are produced in a resource-conserving way with a minimum impact on people and the environment. Grade A is the highest level covering baby and close-to-skin products.

 

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