BabyBjörn is launching the Baby Carrier Mini in two colours this spring in a new, more environmentally friendly, woven fabric.
Baby Carrier Mini is available in Beige-Dark-Grey/Woven Print (Little Masterpieces) RRP £104.90 and in Beige/Woven RRP £88.90 now.
The Little Masterpieces design is a celebration of the imperfection of perfect parenting. It is about embracing the colourful chaos that comes with raising little ones.
With the Scandinavian nature in mind, the print is inspired by irregular patterns. It is also a reminder that each child is an artist in the making and every splatter, splash, and doodle serves as a reminder of that.
“The playful dots of our newest print were inspired by irregular patterns in the Nordic nature, like pebbles, lichen, and mosses. To stand out from previous campaigns, we wanted to connect the irregular pattern to playfulness rather than nature itself. Still, of course, highlighting that this is BabyBjörn original created by hand,” said Anna Björk, head of design.
The concept is about the spirited essence of children and their natural longing to create. It can get messy, but that’s the beauty of parenthood. With its playful and eye-catching pattern, the gender-neutral print is a splash of joy. Perfect for parents seeking functional, long-lasting, and stylish products.
