BabyBjörn introduces new print

The new print – Soft Shapes – is available in soft cotton for the Baby Carrier Mini and Baby Bouncer Bliss.

BabyBjörn’s new print has been created by hand, placing coloured pieces of paper carefully together to form a unique design with soft shapes and lines. The design team has taken inspiration from the diversity found in Scandinavian nature.

The print has a neutral khaki/green palette and will feature on the two classic products. BabyBjörn describes the print as ‘a celebration of the unique landscapes of parenthood’. To further enhance this, the print is used in a way that makes all products unique, since no two products look exactly the same.

Anna Björk, head of design, commented: “Our new print is inspired by Scandinavian nature. Nature’s way of creating space for diversity and change encouraged us to create a visual story about individuality and transformation. Every parenthood journey is unique and in constant change.”

MORE NEWS
PPS_new
 
The first issue of 2025 previews the upcoming trade shows and features feedback from industry executives on the year ahead...
BlueyLEGO500x500
 
The collaboration will see six new LEGO Bluey sets appear in 2025 across the LEGO 4+ and LEGO DUPLO themes, inspired by the animated TV series....
ToyFair_drinks_party
 
Supported by show organisers, the mixer is open to all exhibitors and visitors on a first-come first-served basis...
Bingnew500x500
 
Acamar Films has secured a multi-territory partnership with Rainbow Designs for its hit preschool property, Bing....
Anne_Bradford
 
Difuzed, licensed lifestyle products supplier of some 20 years heritage, and Drew Pearson, accessories specialist established in 1985, have welcomed Anne Bradford in the newly created role of commercial director....
iCandyOrangeGlacier500x500
 
Glacier joins a line-up of trend-led colours - Pistachio, Fossil, Latte, Rose and Black Edition - bringing chic and functional style to early parenthood....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.