BabyBjörn gains royal fan

Princess Eugenie has shared a picture of herself and husband, Jack Brooksbank, with new son, August, tucked up in a BabyBjörn Carrier Mini, worn by his father.

The royal family’s carrier from BabyBjörn is crafted in soft 3D jersey fabric and is designed to offer optimal support for a newborn baby, up to one year. The Carrier Mini is easy to put on with an ergonomic design, allowing parents to be hands-free and keep their baby where it’s happiest – close to them.

The photo, which can be seen on Princess Eugenie’s Instagram account, showed the family in front of a huge blossom tree and was captioned ‘Wishing everyone a happy Easter and a blossoming spring.’

The image follows the Instagram post from Gigi Hadid, who also chose the Baby Carrier Mini for those newborn days, Gigi’s Baby Carrier was in the leopard print colourway.

MORE NEWS
BibsinBoots500x500
 
The new retail partnership is a significant step for BIBS in making its products more accessible to parents across the UK....
JoieSignature500x500
 
Joie’s refreshed and elevated 2025 luxury Signature collection was spotlighted at an exclusive fashion show on 26 March at London venue 8 Northumberland Avenue....
GracoTikTok500x500
 
Reflecting its commitment to engaging with today’s parents, Graco has launched its official UK TikTok channel, @gracouk....
InfantinoMy1stTumbler500x500
 
Set to launch in the UK this spring, Infantino’s first-to-market tumbler invented specifically for babies and toddlers is designed to encourage independent drinking and 'turn imitation into hydration'....
SilverCrossReef500x500
 
Reef 2 Espresso draws inspiration from haute couture brands and runway looks, and combines sculpted, all-black fabrics with quilted detailing, elevated by brushed gold accents....
PPS_new
 
The March/April issue of Progressive Preschool is ready to read online now with its accompanying 44-page supplement – the fourth edition of our annual Ultimate Guide to Travel Systems & Car Seat Retailing....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.