Online retailer, Baby-Central is increasing its exposure to new parents and parents-to-be by sub-sponsoring a new Sleep Well Clinic, with Nanit at The Baby Show Lidl GB, 21-23 October, at Olympia London.
The Sleep Well Clinic is The Baby Show’s newest feature, centrally positioned at the heart of the show. As a specialist baby and maternity e-commerce website, Baby-Central – which is also the exclusive distributor for Dr Brown’s and Dreamgenii – aims to be a one-stop-shop for today’s busy consumers.
“Since its launch in 2020, Baby-Central’s portfolio has grown massively,” said marketing manager, Amy Sellers. “We now stock over 350 pregnancy and baby products, including many well-loved brands that help with sleep, routine and well-being, including Dr Brown’s, Dreamgenii, Love To Dream Swaddles and Baby Brezza.
“This is the first time we have taken the step to promote ourselves direct to consumer at an event like this. This year, we’ve also ran two hugely successful consumer campaigns – Ask the Dr. for Dr. Brown’s and Pillow Talk for Dreamgenii. Sponsoring the Baby Show’s new Sleep Well Clinic complements perfectly with our existing campaigns and key messages.”
As well as featuring leading products and services, the Baby Show’s new area will have its own roster of talks, demos/workshops and specialists on-hand.
Baby-Central will be carrying out demonstration talks and be on hand to answer any questions. Visitors will also be able to purchase their essential pregnancy and parenting products from the retailer’s stand at heavily discounted rates.
Amy added: “We’ve got some really competitive show-special discounts and offers, and we hope this new visibility will really raise awareness of Baby-Central to attract new customers and ultimately result in increased traffic and sales.”
