Wonderfold is a range of stroller wagons, designed to enhance family outings for children from six months old.
A household name in the US, and used by celebs such as Kylie Jenner and Chrissy Teigen, the Wonderfold is launching in the UK.
Fully safety certified, the wagon has a range of features, including a five-point harness, all-terrain wheels, one-foot break, removeable raised seats, and removeable, adjustable canopy.
The UK launch kicks off with a PR campaign, including a family festival themed press and influencer event at Center Parcs, called Wagonfest. New social media channels will run alongside an integrated ongoing influencer campaign, plus trade and consumer advertising.
Baby Central marketing manager, Amy Sellers, commented: “We are excited to be bringing such a popular US product over to the UK as the exclusive distributor. Initial feedback has been amazing and our launch plans are designed to generate consumer interest and demand. We are looking forward to a fun-filled year ahead.”
The range includes two-seater and four-seater Stroller Wagons, and four and two-seater Push and Pull Wagons. A range of accessories are also available, as well as a Volkswagen Stroller Wagon, styles on the VW camper van.
