Nurturing doll brand, BABY born has launched into the plush category, introducing the BABY born Bear.
Launching in September, the plush bear has moveable arms and legs allowing it to sit and stand with support. It will also look to offer the ‘ultimate’ creative role-play experience for children, while also make a good gift for newborns and preschoolers.
BABY born Bear can interact with all of BABY born’s clothing and accessories – from dressing up best friends Bear and BABY born, to enjoying naptimes together and spending days as a pair in their prams.
Available dressed in three different colour bodies – pink, white or blue, with new outfits also available, including a Dress Outfit, consisting of a dress, shoes, and the Outfit with Pants – dungarees, shoes and a striped shirt.
Alongside the BABY born Bear is a themed accessories range, including a Bear Sleeping Cave, plus a BABY born Bear Backpack in a honeybee print which converts into a carrier for the Bear.
The BABY born Bear is suitable from birth while all outfits and accessories are suitable for age 1 year and over.
“Plush toys are in some of our most cherished memories, so it feels amazing for us to be able to offer children today a modern version of the classic teddy,” commented Ellie Moore, sales director at Zapf Creation. “We at Zapf Creation invest a great deal in development and innovation for all new products and BABY born Bear has been carefully designed to teach children kindness and friendship which they can take to the playground and also use at home with their siblings.”
As an extension to the BABY born brand, Bear will come in plastic-free packaging as part of Zapf Creation’s ongoing commitment to sustainability. This year, Zapf Creation has also launched its new ‘Showbox Open’ packaging – designed to bring a new level to parents’ and children’s buying experiences.
Zapf Creation will support the September launch with a heavyweight PR and marketing campaign, including influencer engagement, social media activity and TV.
