Celebrity mum teams with nurturing doll brand as part of 20th anniversary celebrations.
The UK’s top selling large nurturing doll brand, Baby Annabell has partnered with celebrity mum and star of ITVBe’s The Mummy Diaries, Billie Faiers, as part of its 20th anniversary celebrations.
Over eight million of the dolls have been sold worldwide, with Baby Annabell having a host of benefits beyond just play. These include helping with a child’s development, learning to care for another and as a tool to help introduce a new sibling to the family.
“I grew up playing with Baby Annabell so it’s really special to now be able to pass on a childhood toy to my own daughter,” commented Billie, who will return to ITVBe in the next series of The Mummy Diaries in the autumn. “When Arthur was born, I was nervous to see how Nelly would react to a new baby taking her spotlight, but having a doll like Baby Annabell was a huge help – teaching Nelly how to hold a baby, take care of her and be gentle ready for her baby brother.
“She feels like she has her own baby to look after just like mummy and daddy, it’s so sweet watching her copy Arthur’s daily routine and seeing them growing closer.”
To help mark the 20-year milestone, a limited edition doll has been created. Baby Annabell My Special Day comes with a celebratory birthday outfit, party accessories (including cupcakes and party plates) and eight lifelike functions.
